Adidas Basketball x Sneaker News — April 2025 Shopping Guide
(Creative Direction & Photography by Jordan Mathews)
I served as Creative Director and Photographer for this feature shoot in partnership with Adidas Basketball and Sneaker News, showcasing their April 2025 footwear lineup. The session took place at Atlus Basketball in Las Vegas — a premier indoor training space that provided the perfect canvas to blend authentic athletic energy with polished visual storytelling.
Link to Article https://sneakernews.com/2025/04/28/adidas-basketball-april-2025-shopping-guide/
Creative Direction
My goal was to craft a clean yet dynamic environment that honored each shoe’s design language. From concept to execution, I focused on pairing high-intensity motion shots with detailed close-ups to capture the dual identity of each silhouette — performance-driven yet street-ready. Lighting, composition, and pacing were all intentionally designed to align with Adidas' contemporary visual identity while giving each product its own distinct presence in the series.
Product Highlights & Storytelling
The shoot featured standout models like:
Harden Vol. 9 – “The best signature shoe on the market… paired with James Harden’s color-matched supercars.”
Dame 9 – “Damian Lillard’s clutch performance embodied in footwear.”
D.O.N. Issue 6 – “Lightweight and ready for any rotation.”
Crazy IIINFINITY – “A nod to early-2000s basketball silhouettes with futuristic edge.”
adiFOM IIINFINITY – “Hands-free comfort meets style-forward design.”
With each setup, I designed shots that communicated functionality, emotion, and cultural relevance — helping the visuals feel editorial yet rooted in basketball authenticity.
