Cult Gaia — New Wynn Las Vegas Location

(Interior & Product Photography by Jordan Mathews)

I photographed the newly opened Cult Gaia boutique inside the Wynn Las Vegas, capturing both the luxurious interior design and key product highlights. The shoot was focused on conveying the brand’s signature blend of sculptural elegance, modern femininity, and architectural detail.

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Interior Photography

From hand-tiled walls to the store’s soft natural palette, I documented the space with a focus on symmetry, material textures, and negative space. My goal was to visually express the store’s elevated aesthetic and immersive atmosphere — turning the location itself into an extension of the Cult Gaia brand story.

Product Highlights

Alongside the space, I captured detailed product shots that complemented the interior, including Cult Gaia’s iconic bags, ready-to-wear, and sculptural accessories. Each image was styled and framed to feel editorial yet refined, staying true to the brand’s artistic vision.

This project brought together fashion and spatial storytelling in one of Las Vegas’ most iconic retail settings.