ComplexCon 2025 — Jordan Brand Activation

At ComplexCon 2025, I partnered with Team Epiphany to capture Jordan Brand’s full activation across the convention floor. My role focused on documenting the energy, culture, and elevated creative direction behind one of the weekend’s most talked-about experiences.

Throughout the event, I photographed key talent and VIP moments, including:

• Bun B bringing legendary Southern energy

• Maxx Crosby connecting with fans and representing the Raiders

• Duke Dennis drawing massive crowds and creating standout viral moments

I covered everything from product displays and live interactions to behind-the-scenes brand storytelling, ensuring Jordan Brand had a full visual narrative of their presence at ComplexCon.

This project represents my continued work in high-profile event environments, blending lifestyle, sports culture, and fashion into one cohesive visual story.